As an entrepreneur, it’s your job to provide the direction for your company. It sounds obvious, but few entrepreneurs take the time to get clear on the real reasons they’re in business.

If you’re serious about attracting the right people, you need to define and communicate your values and your purpose. Not everyone is in work for the money.

Your purpose –along with your core values – will translate into your culture.

This impacts everything – from the people you attract, to the work that gets done, to the results your able to achieve.

That’s why PURPOSE is the first step of the P.E.O.P.L.E.™ System.

How does it feel to work in your business?

Is it a great place to work?

What values are present, what’s your culture?

The workplace atmosphere affects the mood of your employees. It also influences who fits in (and who doesn’t).

That’s why you need to think about the type of culture you want.

Are you serious, fun, creative, or flamboyant?

The workplace is your opportunity to express your unique identity, so make sure it reflects what your company

In most workplaces, staff have no idea how their role fits into the bigger picture – because they aren’t told.

Most business owners fail to communicate their company’s purpose in a meaningful way – so staff can’t buy into it.

In comparison, when all staff takes ownership for their role, you’ll find that motivation, engagement, and performance builds.

What’s more, you’ll notice you’ll recruit the right people to your roles because your purpose and values will attract the right people.

(Can you see how this system links and builds?)

Contrary to what many people believe most employees are not motivated by money.

They want a job where they understand how their role fits into the big picture and what opportunities there are for development.

If you don’t offer opportunities for progression, they quickly become dissatisfied or disgruntled – it’s why you can lose your best people – even if you offer lots of incentives.

Some employees will leave if you fail to understand what motivates them. As the business owner, you must spot talent and create an environment where people are encouraged to develop.

As an entrepreneur you must also be an effective leader.

You need to be a role model of the culture you want to create in your business.

In a great workplace, strong, leaders are positioned throughout the management structure. Led from the top, these managers continually develop their leadership skills to bring out the absolute best in their people.

Leadership plays a huge role in developing your company culture.

Remember, culture is defined by your purpose and values.

When you embed the P.E.O.P.L.E.™ System, don’t be surprised if your workforce is more inspired and motivated. In fact, it’s not unusual for staff to go above and beyond, create innovation, and drive your business to new heights of success.

Your profits should increase too.

But that’s not all; you can also expect:

• Everyone is aligned to your PURPOSE
• You attract and retain the right staff
• Motivation is boosted and staff are engaged 
• Goals achieved – a high performing team will smash their goals